Back in 2010 we started on a new visual branding for Sherrards Employment Law Solicitors in West Sussex. They are a specialist employment law firm with nationwide clients. As a relatively small firm but with some big clients there was a need to stand out from competitors who more often than not have a very corporate style with slick visual branding. We went down the bespoke illustration route. I hand drew conceptual line illustrations of a range of topics which were then finalised digitally.

The illustrations are used on the website, in all types of marketing and information material and seminar programmes as well as signage and way finding. Over the years new conceptual illustrations have been created whenever the need arose.

One of those needs are their Christmas greetings illustrations. Instead of sending out printed cards they send emails, and each year has a new illustration. Here are the illustrations for the last 10 years.